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Certified AI-Powered Digital Marketing Specialist (CDMS)

Length 4-6 months
Price NZD 5375.15 exc GST
Inclusions Exam vouchers x3

Course overview

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Why study this course

Digital marketing in Australia is growing rapidly, with SEEK forecasting a 11.4% increase in job opportunities over the next five years. The digital marketing world is changing fast, and AI-driven strategies are becoming a key part of how businesses engage with customers, grow brands, and make data-informed decisions. Now is the ideal time to build in-demand skills and advance your career.

You’ll develop job-ready skills, earn a globally-recognised certification through the Digital Marketing Institute (DMI), and work on hands-on projects using real-world marketing tools. The course also dives deep into emerging areas like AI-powered strategy, analytics, and social media — making it one of the most future-focused AI marketing courses available. You'll gain insight into the latest AI marketing tools and techniques, from automation and data analytics to content creation and customer segmentation.

By mastering AI in SEO, PPC, and social media, you’ll gain both strategic insight and hands-on technical expertise. And with globally-recognised certifications, you’ll be ready to take on the digital marketing challenges of tomorrow.

In this interactive online course, students are guided by experts in the field who mentor them through the entire process, and students have the added advantage of taking the course content at their own pace.

Exams

The course includes vouchers for three exams, which are undertaken via online proctored environment. Exam fees are included in the cost of the course.

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What you’ll learn

Master the fundamentals: SEO, PPC, content strategy, email marketing, social media, and analytics
Use AI tools like a pro: ChatGPT, image generation, predictive analytics, automation, and more
Build data-driven campaigns: Leverage analytics, optimise performance with real-time insights
Level up your social media skills: AI-powered content, AI-enhanced strategies, targeting and strategy
Understand customer journeys: Map, personalise, and convert using AI
Gain practical experience with tools like Google Ads, Meta Business Suite, Canva, and SEO platforms
Get hands-on with real projects: Practical, job-simulated projects, using industry tools
Earn globally-recognised certifications: Including certifications from DMI
Job-ready from day 1: Practical training and optional career support

Lumify Learn at Lumify Work

Lumify Learn makes it possible for anyone, anywhere, to get started in IT. All you need is a laptop and a wifi connection, as all their courses are designed to be studied exclusively online.
Lumify Learn is part of the Lumify Group, helping people master technological change for over three decades.

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Who is the course for?

The AI-Powered Digital Marketing Specialist course is ideal for experienced digital marketers or digitally savvy individuals who are comfortable in a fast-paced, tech-driven learning environment. It builds on your existing skills, equipping you with advanced, practical expertise to excel in today’s rapidly evolving marketing landscape.

If you're eager to explore how AI is transforming marketing strategy, this course is a perfect next step.

Course subjects

Certified Digital Marketing Professional

This comprehensive course builds a strong foundation in digital marketing while introducing AI tools and trends in the industry. Learners explore key areas like content marketing, SEO, social media, email marketing, PPC, and analytics, culminating in the ability to develop and execute integrated marketing campaigns.

Advanced AI for Digital Marketing - Associate Certification

This course features four interactive modules covering AI-driven marketing, content creation, and optimisation. Learners explore tools like ChatGPT, AI SEO, and automation, while gaining insights into AI ethics and customer journey mapping.

Social Media Strategy with AI - Associate Certification

This course enhances your social media marketing skills by integrating AI for research, content creation, and campaign optimisation. You'll learn to build online communities, develop AI-driven strategies, and use social apps for business growth.

Prerequisites

There are no formal prerequisites, but a good understanding of digital marketing concepts is recommended to get the most out of the course.

You'll need to have access to a laptop or desktop computer with a reliable internet connection.

THIRD PARTY REGISTRATION

Lumify Work promotes courses which are delivered by Lumify Learn; both companies are part of the EdventureCo Group. This arrangement requires Lumify Work to provide your details to Lumify Learn for course and/or exam registration purposes.

Terms & Conditions

The supply of this course by Lumify Work is governed by the booking terms and conditions. Please read the terms and conditions carefully before enrolling in this course, as enrolment in the course is conditional on acceptance of these terms and conditions.