Artificial Intelligence and Machine Learning Courses

AI+ Marketing

Length 1 day
Inclusions Online Exam

Course overview

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Why study this course

The AI+ Marketing course is designed for marketing professionals and business leaders eager to harness the power of artificial intelligence to revolutionise their marketing strategies. Participants will delve into the core of AI's impact on marketing, from automating customer segmentation to personalising campaigns and analysing big data for actionable insights. The curriculum covers a broad spectrum of AI applications in marketing, including real-world use cases that demonstrate how AI can significantly enhance customer engagement, campaign effectiveness, and ROI. Ethical considerations are also a cornerstone of the program, ensuring participants understand how to employ AI responsibly within the marketing domain. By the end of the course, participants will be well-equipped to lead their marketing teams and strategies with confidence in an AI-driven era, making informed decisions that propel their organisations forward.

Exam and certification

This course prepares students for the corresponding certification. The exam/assessment is completed online and provided as part of the course content.

The exam is:

90 minutes
50 multiple choice / multiple response questions
Pass mark is 35 out of 50 (i.e. 70%)
Online via AI Proctoring platform

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What you’ll learn

This course is designed to teach participants how to:

Leverage AI tools to improve campaign performance, from audience targeting to analytics
Understand how to use AI to predict customer behaviours and enhance personalisation
Learn to implement AI-driven tools to automate repetitive tasks and focus on strategic growth
Ensure compliance with regulations and build consumer trust by adopting responsible AI practices

AI CERTs at Lumify Work

AI CERTs™ stands at the forefront of AI and blockchain certification, offering world-class programs that prepare individuals to lead in these rapidly growing fields. AI CERTs courses and certifications are vendor agnostic and designed to bridge the gap between theoretical knowledge and practical application, ensuring learners are equipped to make an immediate impact in their careers.
Lumify Work is a Platinum Authorized Training Partner for AI CERTs in Australia, New Zealand, and the Philippines.

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Who is the course for?

This course is ideal for marketing professionals who want to enhance their skills with AI-driven strategies, including those experienced in digital marketing tools and CRM software. It's also suitable for business leaders looking to innovate marketing practices using AI technologies.

Course subjects

Module 1: Introduction to Artificial Intelligence (AI) in Marketing

Understanding AI and Its Core Components
Historical Context and Evolution of AI in Marketing
AI Technologies Transforming Marketing
Applications of AI in Marketing

Module 2: AI-Driven Content Strategy and Personalisation

Introduction to AI in Content Marketing
Personalisation Through AI
Implementing AI in Your Content Strategy

Module 3: AI in Social Media and Email Marketing

AI Integration in Social Media Marketing
Leveraging AI for Email Marketing Success

Module 4: Leveraging AI for Marketing Analytics

Introduction to AI-powered Analytics
Predictive Analytics and Consumer Behavior
Measuring and Optimising Campaign Effectiveness

Module 5: Ethical Considerations in AI Marketing

Ethical AI Use in Marketing
Regulatory Compliance and Standards
Implementing Ethical AI Marketing Practices

Module 6: Crafting an AI-Driven Marketing Strategy

Strategic Planning with AI
Implementation of AI in Marketing Strategies
Creating a Scalable AI Marketing Plan

Module 7: AI Integration in Multichannel Marketing Campaigns

Integrating AI in Multichannel Strategies
Measuring the Effectiveness of AI-Enhanced Campaigns
Future Trends in AI and Multichannel Marketing

Prerequisites

Profound understanding of marketing principles like segmentation, branding, and marketing mix and how businesses leverage marketing strategies.
Familiarity with digital marketing tools and concepts. Participants should be comfortable using CRM software, analytics platforms, and other AI digital marketing tools.
Basic understanding of strategic decision-making processes within marketing contexts and how marketing strategies are developed, implemented, and measured for effectiveness.
Participants should have proactive interest in exploring the potential of artificial intelligence to transform marketing practices and overall marketing efficiency.

Terms & Conditions

The supply of this course by Lumify Work is governed by the booking terms and conditions. Please read the terms and conditions carefully before enrolling in this course, as enrolment in the course is conditional on acceptance of these terms and conditions.