Artificial Intelligence and Machine Learning Courses

AI+ Microsoft 365 Copilot Marketing Specialty™ - Self-Paced

Length 365 days access
Inclusions Online exam

Course overview

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Why study this course

The AI+ Microsoft 365 Copilot Marketing Specialty Self-Paced course is designed for marketing professionals, including Marketing Managers, Digital Marketing Specialists, Content Creators, Campaign Managers, Brand Managers, Marketing Analysts, and Customer Experience professionals looking to enhance their marketing capabilities with AI. The course delivers practical, hands-on training in the use of Microsoft 365 Copilot, equipping participants with the knowledge and skills to improve productivity, streamline marketing workflows, and drive more effective, data-informed marketing outcomes.

Throughout the course, participants will learn how to leverage Microsoft 365 Copilot across key marketing functions, including content creation, campaign planning, customer insight generation, collaboration, performance analysis, and reporting using applications such as Word, Excel, PowerPoint, Outlook, Teams, and Power BI. Emphasis is placed on real-world application and practical use cases, enabling learners to gain the experience and confidence required to harness AI-powered tools to enhance creativity, optimise decision-making, and deliver measurable business results in modern marketing environments.

Exam and certification

This course prepares students for the corresponding certification. The exam/assessment is completed online and provided as part of the course content.

The exam is:

90 minutes
50 multiple choice / multiple response questions
Pass mark is 35 out of 50 (i.e. 70%)
Online via AI Proctoring platform

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What you’ll learn

Through this course, students will be able to:

Understand how AI and Microsoft 365 Copilot transform marketing workflows, campaign planning, content creation, analytics, and customer engagement.
Apply Microsoft 365 Copilot to create ad copy, campaign messages, presentations, blogs, and social media content with improved speed and consistency.
Use Copilot for A/B testing, personalized email campaigns, audience segmentation, market trend analysis, and data driven performance improvement.
Create Copilot Studio agents to support content requests, brand guideline queries, workflow automation, approvals, and marketing knowledge management.
Refine prompts for tone, clarity, and messaging while integrating Copilot with tools like Excel and Power BI for campaign insights.
Use responsible AI principles to protect data, reduce bias and hallucination risks, support compliance, and maintain human oversight in AI generated marketing content.

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Who is the course for?

This course is intended for:

Marketing Professionals
Digital Marketers
Content Creators and Copywriters
Campaign Managers
Marketing Analysts
Brand and Communication Teams
Marketing Operations Professionals
Responsible AI and Compliance Professionals

Course subjects

Module 1: Introduction to Microsoft 365 Copilot and AI in Marketing

The Rise of AI in Marketing
Meet Microsoft 365 Copilot for Marketing
Copilot & Microsoft Graph: Secure Brand and Data Integration
Introduction to Responsible AI in Marketing
Case Study: Pulse Creative Agency

Module 2: Core Copilot Skills for Marketing

Introduction to Microsoft 365 Copilot
Creating Ad Copy and Campaign Messages
Campaign Presentation Design
Blog and Social Media Content Creation
Case Study: BrandHive

Module 3: Advanced Copilot Applications in Marketing

Generating A/B Testing Variations
Personalised Email Campaigns
Using Copilot for Market Trend Analysis
Case Study: FreshWave Foods

Module 4: Copilot Studio Agent for Marketing

Introduction to Copilot Studio
Designing a Content Request Agent
Building a Brand Guidelines Q&A Agent
Case Study

Module 5: Optimising Copilot in Marketing

Prompt Refinement for Tone and Messaging
Integrating Copilot with Analytics Dashboards
Case Study: AdSphere

Module 6: Responsible AI with Copilot - Policy, Safety and Trust

Principles in Practice
Data Protection and Compliance
Bias, Hallucination and Human Oversight
Operationalising Responsible AI

Module 7: Capstone Project - End-to-End Marketing with Copilot

Introduction and Aim of the Capstone
Project Overview and Learning Objectives
Tools Used
Detailed Step-by-Step Hands-On Guide

Prerequisites

Familiarity with AI concepts and applications.
Knowledge of core Microsoft 365 tools and functionalities.
Understanding of core marketing principles and strategies.
Ability to interpret and analyze marketing data.
Familiarity with creating digital content for marketing.

Terms & Conditions

The supply of this course by Lumify Work is governed by the booking terms and conditions. Please read the terms and conditions carefully before enrolling in this course, as enrolment in the course is conditional on acceptance of these terms and conditions.