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Growth Marketing Professional (GMP)

Length 3 months
Inclusions Exam vouchers x3

Course overview

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Why study this course

This course covers all the fundamentals of marketing including quantitative and analytical skills, technical skills, qualitative research, copywriting, storytelling, channel acquisition, and program management to master growth. Students will learn about customer success, front end development and marketing automation for a complete growth hacker.

Students will become proficient in digital marketing strategy, social media, Google paid search (pay-per-click), email marketing, Google Analytics, content marketing, search engine optimisation (SEO), and display and video advertising.

In this interactive online course, students are guided by experts in the field who mentor them through the entire process, and students have the added advantage of taking the course content at their own pace.

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What you’ll learn

Upon completion of this course, you should be able to understand:

Growth and digital marketing
Quantitative skills, analytical skills, and technical skills
Qualitative research, copywriting, and storytelling
Channel acquisition
Google Analytics concepts

Stay ahead of the technology curve

Don’t let your tech outpace the skills of your people

Quality Instructors and Content

Expert instructors with real world experience and the latest vendor-approved in-depth course content.

Partner-Preferred Supplier

Chosen and awarded by the world's leading vendors as preferred training partner.

Ahead of the Technology Curve

No matter your chosen technologies or platforms, we can help you stay one step ahead.

Who is the course for?

People wanting to become a skilled growth hacker with a broad base of marketing knowledge and skills.

Course subjects

Certified Digital Marketing Professional

This program is a foundation course designed to provide students with an overview of the variety of digital marketing channels and equip you with skills to effectively use those channels in building and implementing a cohesive digital marketing strategy.

Google Analytics Individual Qualification

This course includes basic and advanced Google Analytics concepts, covering planning and principles; implementation and data collection; configuration and administration; conversion and attribution; and reports, metrics, and dimensions.

Google Ads Search Certification

With this online course, you will be able to demonstrate your mastery of building and optimising Google Search campaigns. You will have the ability to leverage automated solutions like Smart Bidding and Audience Solutions to boost campaign performance for specific marketing objectives.

Other Course Inclusions

Job-ready personal development skills and assessments
Front-End Development for Website Optimisation, Customer Success Management Fundamentals, Growth Hacking Tools and Project Management Frameworks
Access to sourced content from Digital Marketing Institute, the global certification standard in Digital Marketing education, including lifetime membership, practical activities, real-world scenario templates, toolkits and much more

Prerequisites

Basic computer skills
Usage of Microsoft Office/Excel is an added advantage

THIRD PARTY REGISTRATION

This course is delivered by Lumify Learn and promoted by Lumify Work. This arrangement requires Lumify Work to provide your details to Lumify Learn for course and/or exam registration purposes.

Terms & Conditions

The supply of this course by Lumify Work is governed by the booking terms and conditions. Please read the terms and conditions carefully before enrolling in this course, as enrolment in the course is conditional on acceptance of these terms and conditions.

Request Course Information

By submitting an enquiry, you agree to our privacy policy and receiving email and other forms of communication from us. You can opt-out at any time.